White Little Nest | Baby Boutique

White Little Nest is a brand of handcrafted newborn baby clothes located in Doha, Qatar. The goal was build a visual identity that can connect deeply with the public and convey the serenity and security necessary for mothers and gifters to believe and love the brand. And the Challenge was unite the nostalgic, classic and old with modern and easy to use shapes, adaptable, designed to be applied with ease. With a fun, cute and childish concept but at the same time mature. Bringing nature connection to identity but also sophistication.

White Little Nest

Baby Boutique

Visual Identity & Voice Tone and Verbal Identity

[EN]

White Little Nest is a brand of handcrafted newborn baby clothes located in Doha, Qatar. 🇶🇦

The Goal

Was build a visual identity that can connect deeply with the public and convey the serenity and security necessary for mothers and gifters to believe and love the brand.

The Challenge

Was unite the nostalgic, classic and old with modern and easy to use shapes, adaptable, designed to be applied with ease. With a fun, cute and childish concept but at the same time mature. Bringing nature connection to identity but also sophistication.

[PT]

White Little Nest é uma marca de roupinhas artesanais para bebês localizada em Doha no Qatar. 🇶🇦

O Objetivo

Foi construir uma identidade visual que pudesse se conectar profundamente com o público e transmitir a serenidade e a segurança necessárias para que mamães e parentes acreditem e amem a marca.

O Desafio

Foi unir o nostálgico, clássico e antigo com formas modernas e fáceis de usar, adaptáveis, pensadas para serem aplicadas com facilidade. Com um conceito divertido, fofo e infantil mas ao mesmo tempo maduro. Trazendo a conexão com a natureza para a identidade, mas também a sofisticação.